Last Mile

How might we improve the last-mile experience where traffic is congested, parking is scarce, and public transportation is limited?


The last mile of a commute is often the least efficient. Traffic congestion, searching for parking, and navigating through pedestrians, scooters, and bicycles all contribute to this problem. As cities become larger and more densely populated these challenges will be exacerbated. How might we mitigate these challenges associated with the last mile of a commute?

Specific angles to explore

One way to consider the problem is to think about a specific stakeholder. There are many transportation needs such as delivering products, commuting to work during rush hour, site-seeing, and going to bars late at night. Each of these contexts affects transportation needs and this may be different for each stakeholder group, such as children, young professionals, or elderly people. Is there a way to create an adaptive use that meets all these people’s needs? Consider the following possible angles for your project:

Parking: How can parking be more efficient and account for short-term and long-term parking needs in San Diego?

Micro-mobility: How can scooters, bikes, and skateboards make short-term trips?

Public Transportation: How can we improve the public transportation as ridership increases?

Multi-modal transportation: How can we optimize each leg of our commute for the given context?